Pirelli is reinforcing its commitment to North American racing in 2023 with large-scale involvement and tire distribution to both global and domestic competitions taking place across the continent. Pirelli is set to participate in 10 major North American motorsport championships, with almost 40 Pirelli and partner personnel committed to over 100 races, supplying more than 30,000 tires throughout the course of the season.
Drawing from more than a century of its own history within the industry, Pirelli continues to leverage motorsports as an extension of its research and development work. Only by pushing the limits of competitive performance on the track can Pirelli’s Ultra High-Performance tires be ideated and built for the road. This “open-air laboratory” approach fosters innovation globally for Pirelli, though North America provides a unique opportunity with all but one major competition’s vehicles closely resembling the make-up of street vehicles.
Through its extensive relationships with more than 350 racing championships worldwide, Pirelli is positioned as one of the industry’s top research and development investors via motorsports that allow for its competitive products to be as closely aligned to road car tires as possible.