It all begins, of course, in Austin, Texas. It has been the venue for the United States Grand Prix since 2012. For Pirelli, this year's race at the Circuit of the Americas is even more special than usual. As well as supplying tyres for all the teams taking part on the track, Pirelli is also the title sponsor of the event: the race's official name is "Formula 1 2018 Pirelli United States Grand Prix". Pirelli's sponsorship of the race underlines the importance of the American market for the Italian company. After all, the US has one of the highest concentrations of premium and prestige cars in the world, a segment where Pirelli is the undisputed market leader.
It is also a country where Pirelli is involved in many other motor sport competitions throughout the year, from the Trans-Am Series to the Pirelli World Challenge, the GT championship which bears the name of the Italian manufacturer.
And it was in the United States that Pirelli decided to open its first ever flagship store two years ago: P Zero World in Los Angeles, which in addition to the company's products, also offers a genuine immersion into the world of Pirelli.